UNICERA exerted a great influence on 26 thousand international buyers
The foremost exhibition with the highest brand value in Turkey, UNICERA Istanbul – International Ceramic, Bathroom, Kitchen Fair, took the stage with the broad participation of 112.698 industry professionals, 26.934 of whom were international.
Buyers from over 130 countries, including the USA, Canada, Germany, Italy, the UK, Morocco, Ghana, Kenya, India, and Russia, showed great interest in the latest products and collections by 1.200 pioneering brands of the ceramic industry. Doubling the number of visitors compared to last year, UNICERA broke its own record in visitor numbers.
A majority of the bilateral B2B meetings between exhibiting companies and international buyers yielded brand new trade agreements.